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Snapchat’s new feature shines the spotlight on community-made Lenses

Snapchat today announced it was rolling out Lens Explorer, a new feature that makes it easier for users to tap into the growing market of community-made Snapchat Lenses. With this new feature, the company turns to the creativity of its users to differentiate itself from its competitors. The details: Lens Explorer is a new window, accessible from the main Snapchat camera, that gives users easy access to Lenses developed in Lens Studio, the company’s open Lens development kit. To access it, the user brings up the Lens carousel and then taps a button in the top right corner of the …read more