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Electronic Trade Helps Cameroonian Farmers

Information technologies are changing the lives of some Cameroonian farmers who previously depended on brokers to market their goods. Now, these farmers can use the internet to find customers directly, cutting out some intermediaries and increasing their own profits.

Loic Domguia raises poultry, selling almost entirely online and through phone apps. Through electronic sales over the last year, he says he has increased his income.

Domguia uses Jangolo Farmers, an application that links producers and buyers.

“It reduces the stress on the producer,” Domguia says. “The producer no longer waits until the end” worrying about getting customers. Producers “sleep well knowing they already …read more